A manufacturer of corn header attachments was struggling to stand out in a crowded market. They relied on regional dealers and word-of-mouth to sell, which limited their reach and slowed growth.
While their product helped farmers significantly reduce harvest loss, that story wasn’t being told effectively to decision-makers who could make the switch.
We focused the campaign on the practical bottom line: “More crop in the bin, more profit at harvest.” The messaging highlighted efficiency and savings, not just equipment specs.
LinkedIn outreach targeted farm owners, managers, and equipment buyers — the people who understood the daily grind of harvest season. Each message emphasized measurable ROI, with demo offers that made next steps easy. Over time, conversations evolved into demo requests and distribution opportunities.
The campaign generated 74 qualified conversations, leading to 29 live demos and 3 distribution partnerships. Dealers began requesting branded outreach support, creating a ripple effect that expanded the brand’s visibility far beyond its regional footprint.
Even in traditional industries, focusing on profit-driven outcomes connects faster than talking features — results sell better than specs.
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