This early-stage AI company had a great product — an automation platform designed to cut response times and boost customer satisfaction — but they didn’t have a reliable way to fill the pipeline.
Inbound inquiries came inconsistently, and without an outbound system, the sales team was left guessing where to focus their efforts. They had the talent and technology, but their messaging wasn’t landing with decision-makers, and the market didn’t fully understand their value.
We helped the team clarify their audience first — Customer Support Directors, IT Managers, and Operations leaders who could truly benefit from automation. Then, we built messaging that shifted the conversation from “AI features” to “results you can feel”: faster response times, fewer support tickets, and happier customers.
Their leadership’s LinkedIn profiles were revamped to reflect thought leadership and practical insights, and we launched a multi-touch LinkedIn outreach campaign supported by tailored follow-ups. Every connection request, message, and post was crafted to educate, not sell — creating curiosity and building credibility at every step.
Within the first few weeks, the startup booked nine qualified meetings with the right buyers. Those conversations converted into two new deals worth $75,000 in annual recurring revenue, giving them a clear, repeatable process to grow from.
More importantly, they left with a defined outbound strategy that their team could continue to use and scale.
When your audience understands the impact of what you offer — not just the technology behind it — every outreach effort becomes more meaningful and effective.
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