This SaaS company had a great HR solution but was blending into a noisy market.
Their messaging focused too heavily on platform features rather than tangible outcomes, and their outreach relied on mass emails that went mostly ignored.
We helped them pivot to a value-led message centered on employee experience and measurable ROI. Campaigns targeted HR Directors and People Operations Managers, combining case-driven storytelling with direct messaging that emphasized reduced turnover and increased engagement.
We simplified the demo offer, creating clear next steps and automated follow-ups that made it easy for busy HR professionals to respond when they had time.
Demo conversions increased by 45%, and five new enterprise clients came on board in under 60 days.
Their outbound engine became their top-performing acquisition channel, even outperforming paid ads.
People don’t buy software — they buy solutions that make their workday easier.
When you connect emotionally, results follow.
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