This eLearning platform offered specialized training for technical professionals but struggled to stand out in an oversaturated market.
Their ads weren’t converting, and inbound leads were weak. They needed a smarter way to reach HR and Learning & Development leaders who actually controlled training budgets.
We helped them shift focus from “courses” to career outcomes — positioning their product as a path to retention and employee advancement. Outreach targeted HR Directors with data-driven messages about employee performance and retention improvements.
The company also began sharing instructor-led video clips on LinkedIn, which built authority and humanized their brand. The result was a stronger narrative and an audience that trusted their expertise.
Demo requests tripled, and enrollments grew by 200% within two months.
The combination of thought leadership and personalized outreach created a repeatable model for scaling sales and partnerships.
Education sells best when it’s tied to results, not curriculum. Show people the transformation — not the textbook.
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