An A/V design and integration company wanted to grow beyond local referrals. As hybrid events became the norm, their expertise in high-quality conference tech was in demand — but their brand wasn’t showing up in the right conversations.
They had no outbound process, and event managers simply didn’t know who they were.
We repositioned their message around “hybrid readiness”, highlighting how their solutions made event production smoother and more reliable. Targeting Facilities Directors and Event Managers, the campaign used a mix of profile optimization, personalized outreach, and storytelling posts about successful installations.
Each message led with empathy for the new pressures event professionals faced — short timelines, budget cuts, and tech hiccups — making the company feel like a trusted guide, not a vendor.
Within three months, they connected with over 20 qualified leads, resulting in four major venue installations and multiple partnership discussions.
The visibility boost also led to new referrals from production partners they’d never met before.
When your messaging acknowledges your audience’s real-world stressors, you earn trust faster — and trust converts into business.
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