This robotics company built systems that improved speed and safety on manufacturing lines, but their marketing didn’t reflect that. Their outbound messages were full of engineering jargon and failed to connect with business decision-makers.
They weren’t just missing meetings — they were missing opportunities to tell a powerful story about safety and efficiency.
We started by reframing their value around measurable ROI: faster throughput, fewer incidents, and improved uptime. The outreach targeted Plant Managers and VPs of Operations with case-driven messaging that highlighted outcomes instead of specs.
A mix of LinkedIn and email touchpoints ensured multiple engagement opportunities, while a set of “mini case studies” demonstrated past success with relatable, numbers-driven results.
The campaign generated 45 qualified meetings and resulted in six new enterprise contracts.
Their leadership team began receiving inbound inquiries from trade publications and distributors — proof that a clear, results-first story resonates.
You don’t need to simplify complex tech — you just need to simplify how you explain its value.
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