This logistics tech startup had a powerful system that helped companies optimize shipments and reduce empty miles, but their outreach was too product-heavy. Operations leaders didn’t have time to decipher how it worked — they wanted to know how it would help today.
We stripped away the jargon and built messaging around cost savings, fuel efficiency, and sustainability — three topics that instantly resonated. LinkedIn outreach combined with direct follow-ups created a cadence of communication that moved prospects from curiosity to action.
We also helped the team repurpose their internal data into shareable insights — quick stats and visuals that proved their results without a long explanation.
The campaign produced 25 qualified meetings, leading to five new customers within the quarter.
Beyond sales, the brand established itself as a credible voice in sustainable logistics — earning speaking invitations at two industry conferences.
Clarity wins deals. When your outreach speaks your buyer’s language, you shorten sales cycles and multiply conversions.
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