The company had strong products and an experienced team but was heavily reliant on trade shows and existing relationships. When in-person events slowed, their pipeline dried up.
They needed a new way to connect with engineers, purchasing managers, and operations leads in large OEMs — people who rarely answered cold calls.
We built a clear value proposition centered around cost savings and reliability — the two things that matter most to OEM buyers. LinkedIn outreach was tailored to each vertical, referencing relevant case examples to make messages stand out. The tone was straightforward and professional, designed to spark curiosity rather than overwhelm with technical detail.
A simple follow-up sequence and demo scheduling flow made it easy to move from conversation to action.
The campaign produced 40 qualified leads and 6 new contracts, representing a significant pipeline boost for the team. Better yet, the messaging created momentum that extended into organic referrals and new opportunities with existing clients.
Manufacturers don’t need flashy marketing — they need clear value communication. When you show exactly how your solution saves time or reduces cost, even the busiest buyers pay attention.
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