The agency delivered great creative work but had one major issue: they were trying to appeal to everyone. Their messaging was broad, their audience unclear, and outreach felt generic.
They needed to niche down and focus on clients who truly valued their creative strategy.
We identified their sweet spot — mid-sized consumer brands looking for flexible, hands-on creative partners. Then, we refined their story to highlight agility, transparency, and measurable campaign outcomes.
LinkedIn outreach targeted CMOs, Brand Directors, and Founders, using casual yet confident messaging with strong social proof. The agency also began posting quick creative breakdowns of past campaigns, turning their feed into a showcase of expertise instead of a sales pitch.
Within four months, the agency saw a 300% increase in qualified opportunities and landed three retainer clients.
Their positioning also attracted inbound interest from larger agencies looking to collaborate — a new growth channel they hadn’t considered before.
Focus wins. When you stop trying to appeal to everyone, you start attracting the right clients consistently.
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