This consulting group was excellent at what they did — helping companies streamline operations — but their challenge was visibility. Their expertise wasn’t reaching decision-makers.
Their small sales team had no consistent outbound process, relying mostly on referrals and word-of-mouth. As competition increased, their once-steady pipeline began to shrink.
We worked with the team to reposition their message around outcomes, not services. Instead of talking about “process optimization,” the story became about helping companies grow without chaos. Using LinkedIn, we launched a campaign targeting Operations VPs and CFOs with specific, relatable challenges like scaling teams and improving margins.
Thought-leadership posts positioned the partners as trusted voices rather than salespeople. We also built a simple calendar funnel, turning engagement into booked consultations through clear calls to action and short follow-up sequences.
In just six weeks, the firm generated 22 booked consultations, converting five into long-term clients. The strategy also gave them a repeatable structure — from messaging to scheduling — that they could use for future campaigns.
Their leadership team gained visibility, and inbound inquiries increased by 40% from LinkedIn alone.
Even in people-driven industries, process matters. When your expertise is framed around solving business problems, your credibility naturally converts into clients.
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